G4 has signed its first professional contract.
The Geoffroy Lequatre designed brand enters the World Tour peloton for at least the next two seasons when all the Cannondale Pro Cycling team riders and staff will be clad in G4’s casual clothes which combine Italian-made chic with French savoir-faire.
G4 founder “Geo” Lequatre confirmed an agreement was quickly reached following discussions after this year’s centenary Tour. He was looking forward to working with the riders and staff of Cannondale Pro Cycling to further develop the brand. “It was important for us to partner with a World Tour team that shared our desire for perfection with a twist of fun. The team’s rich history and distinctive cycling kit provided the inspiration for the designs while rider comfort and style dictated the choice of materials.”
About G4: Founded in 2010, G4 is a young, vibrant brand based in the French Cote d’Azur which designs and produces sporting garments of the highest specification. Real life partners Geoffroy Lequatre and Petra Harangi obsess over the tiniest details to ensure that their stylish, form-fitting products sold online in the G4 boutique www.g4dimension.com and at selected retailers will delight event he most discerning customer. From the start of the new cycling season, keep up to date with the entire G4 Cannondale collection on their website, Facebook or Twitter.
