Sella Farmaceutici makes its official debut in the world of cycling by joining Team Polti VisitMalta as Health Partner. A collaboration that goes beyond brand visibility on the team’s jerseys throughout the 2026 season, translating into an active presence alongside the squad: from participation in events to meetings with athletes, all the way to sharing race moments in hospitality areas.
The partnership stems from the growing centrality of athlete care in elite sport and from Sella Farmaceutici’s desire — an Italian company active in the health sector since 1920 — to invest in a context that reflects its values and vision. In this perspective, partnering with Italy’s benchmark team in Professional cycling was a natural choice.
Riders of Team Polti VisitMalta will become direct ambassadors of the Sella Farmaceutici brand, not only through the visibility guaranteed in races and training, but also through the concrete use of several products in their everyday sporting routines.
“This Health Partnership represents the meeting of two worlds and two like-minded spirits,” said Ivan Basso, team principal of Team Polti VisitMalta. “It’s the intertwining of Sella Farmaceutici’s 105 years of history with the journey of our project, now enriched by a new synergy that will allow us to communicate and spread important messages. I’m proud that such a long-standing Italian company has chosen to join us, I’d like to thank Antonio Salviato for the commitment and passion that made this collaboration possible — a partnership fully shared by our medical and nutrition departments as well.”
Antonio Salviato, CEO of Sella Farmaceutici, also expressed his satisfaction: “We’re proud to begin this journey alongside Polti VisitMalta, the strongest Italian road cycling team. With Ivan Basso, we immediately found ourselves on the same wavelength thanks to shared values such as passion, tradition, research and innovation aimed at improving performance and health. 2026 will be a crucial year for our growth, and we were looking for a partner capable of representing our determination to ‘attack’ the market with the same grit used to tackle a climb. In Team Polti we found the same hunger for results and the same authenticity that guide our work every day.”
