7-Eleven is the world’s largest convenience store chain, with its headquarters based in Irving, Texas. The supermarket retailer operates 107 joint service stations in Norway with Uno-X, the main sponsor of the Norwegian cycling outfit, with the two companies both sitting within the pool of brands owned by the Reitan Convenience group.
The 7-Eleven cycling team was active for 15 years, first under the name of its initial sponsor before Motorola took over headline sponsorship, and was managed by former US pro cyclist Jim Ochowicz. Riders including Andy Hampsten and Sean Yates rode for the team when it was known as 7-Eleven.
Cycling fans, get ready for a blast from the past: Team 7‑Eleven is returning to the pro peloton, forty years after its Monument debut.
Since 2023, Uno‑X Mobility and 7‑Eleven have shared the roads of Norway and Denmark, operating 107 Uno‑X 7‑Eleven service stations that combine fast charging, fuel, and fresh convenience under one roof. This Sunday, that partnership rides onto cycling’s biggest spring stage – blending history and the present, power and playfulness, into an unforgettable tribute.
At Liège-Bastogne-Liège, Uno-X Mobility Cycling won’t be racing in its usual red and yellow. Instead, the team will wear green, white, and red – the colours of the iconic Team 7‑Eleven, which redefined international cycling in the 1980s. Liège‑Bastogne‑Liège, often called La Doyenne (“The Old Lady”), is the sport’s oldest Classic – a 259 km Monument that crowns the Ardennes week and has shaped cycling legacies since 1892. For one day only, we’re reviving Team 7‑Eleven – not just as a tribute to cycling tradition, but as a celebration of the strong partnership between Uno‑X and 7‑Eleven, both proudly part of the REITAN family. Reitan Convenience is part of Reitan Retail, which manages 7-Eleven’s franchise operations in Norway, Sweden, and Denmark.
Just like the trail‑blazing 7‑Eleven team of the ’80s, the Uno‑X team races with spark and style. It’s not only about watts; it’s about creating moments fans remember. And for Norwegian cycling fans, Team 7‑Eleven holds a special legacy — it was in those colours that Dag Otto Lauritzen claimed Norway’s first Tour de France stage win in 1987, inspiring a generation.
Thor Hushovd, General Manager, Uno‑X Mobility Cycling:
“Team 7‑Eleven was a legendary team. My own cycling journey started watching Dag Otto – also from Grimstad – win Norway’s first Tour de France stage in that jersey. Seeing our riders wear it now is truly something special.”
Mariette Kristenson, CEO Reitan Convenience:
“Team 7-Eleven’s presence in professional cycling reflects a bold, forward-looking collaboration. At Reitan Convenience, we are proud to partner with Uno-X Mobility and exploit our shared passion for future mobility and customer experiences – on the road and in our stores. This initiative highlights our commitment to creating inspiring, meaningful experiences that go beyond expectations.”
